Services

Tailored, online communication strategies to support your organisation in meeting its business objectives – strategies that are measurable and drive ROI.

Internet site strategy / web production

Web site review – current situation analysis

Online marketing plan – using a range of techniques including online segmentation and personalisation,

Market research plan – understanding your customer by measurement and monitoring of online activity.

Web 2.0 strategy - finding ways to set up a dialogue with your customers and stakeholders

Search engine strategy – ensuring the site can be found by the major search engines,

Maintenance plan – to ensure your staff have a process in place to update and improve the site,

Targeted content – aimed at your audience and focused on achieving your site objectives,

Interaction design – taking into account not just usability but designing for user experience,

Implementation plan for site development – including testing plan.

Launch

Intranet Site strategy / Workplace collaboration

This may include some or all of the following:

Assessment of internal business needs

Intranet site review and mapping

Information architecture

Web 2.0 strategy - finding ways to set up a dialogue between staff, interest groups, project and program teams.

Content development plan including plan for distributed authoring

Intranet site design

Intranet site development

Integration with knowledge management initiatives

Strategy for communities of practice, knowledge networks and virtual teams

Online collaboration – implementation and training.

Contact Susan Cowan at Communication Design for an online communication strategy that will help you achieve your business objectives.